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Our latest thinking to keep you up to date about technology and the industry
Our latest thinking to keep you up to date about technology and the industry
Big enterprise customers have been buying software for a long time. Many started long before SaaS emerged as a smarter, better way to build, buy and sell software. That means they’ve got plenty of software they already depend on that needs… Continue Reading
Everyone with a smartphone knows it: apps get updated all the time. Whether you're looking for a new feature or not, suddenly: there it is. This seems easy, but it's not, especially when you're… Continue Reading
2020 left no doubt: the growth of cloud computing is firmly grounded in the SaaS business model. Investors like Bessemer have bet and made billions on the SaaS trajectory. Behind the curtain, selling essentially the… Continue Reading